Serving Macomb, Oakland & Wayne Counties
Dear Valued Members:
We are pleased to make an important announcement that will mark a milestone in our credit union's history. Sterling Van Dyke Credit Union has applied for and been granted permission from both the National Credit Union Administration (NCUA) and the State of Michigan, Department of Insurance and Finance Services to adopt a new name. We will begin the process of changing our name on April 1, 2014, and the name we have selected and are pleased to announce will be:
' The Local Credit Union '
This decision emerged from many months of research and evaluation under the leadership of our Board of Directors and executive team. Through this process, we have conducted research with credit union members, community members, union local members and credit union staff.
Sterling Van Dyke is very proud of our history and our heritage. In 2006, the credit union started expanding its charter. Over the past seven years, we worked toward expanding membership in the tri-county area that has been met with mixed results. The credit union has decided to focus not only on our new valued members, but re-focus on the members that started the credit union in 1949, our union members. A name that can appeal to everyone in our field of membership was chosen. The term "The Local" can satisfy both targeted audiences and eliminates the confusion of our credit union being located on Van Dyke Avenue.
You are and always will be the most important reason for our success. Our name is changing, but our employees and the high level of personal service we provide will continue. We have built this credit union on your loyalty and we thank you for your support and confidence in us.
We are excited about this new milestone in our credit union's history and we invite you to share in the celebration as we embark on this new journey together. Below we have provided a question and answer sheet with this letter to help address any questions you may have regarding this announcement. For further inquiries, please feel free to contact me at 586.264.1212.
Joseph F Hallman, CEO